All-in-one CRM, marketing and sales platform with AI features to draft emails, score leads and automate follow-ups.
Updated: July 2026
HubSpot is one of the most widely used CRM platforms among SMBs and marketing teams, and it added AI features directly on top of its existing modules: email drafting, automatic lead scoring, customer conversation summaries.
The advantage of having AI built into a CRM (rather than a standalone AI tool) is that the context is already there: the AI knows the contact’s history, the deal’s status, and can suggest the next step with that information.
It has a functional free plan to get started, though the more advanced features (including a good chunk of the AI) are on the paid plans. Worth evaluating the total cost as your contact base grows.